June 2009

Another successful airshow for The Square's clients in Paris

Perhaps the most significant activity was the first public flight of Sukhoi’s Superjet100.

The Square’s work has been at the core of this new program – not just creating the advertising,but developing the whole branding program, including naming the aircraft and creating a new corporate identity for the Sukhoi Group.

Another eagerly awaited event was the first flight in the UK of the A380, powered by engines from The Square's client, the Engine Alliance.

CFM International was also highly visible with a new campaign designed specifically for the show to support its new technology program – the LEAP X engine for the next generation of narrow-bodies.