January 2006

The Square lands The Engine Alliance

The Engine Alliance has been set up to provide engines to the world’s largest commercial aircraft, the Airbus A380. Airlines buying the A380 face a choice of engines made either by The Engine Alliance or Rolls Royce.

Engine competitions have become as competitive as those between Airbus and Boeing. The Square has been briefed to develop a hard-hitting campaign to help support future sales competitions. The first ads appear in February.

View Engine Alliance work