Background

No-one knows Paris as well as Peugeot. This knowledge formed the basis of an event created for the motor manufacturer by The Square.

Entitled Paris: A Private view, the event took place over two weekends, during which 100 Peugeot Fleet Operators and their partners were invited to experience a side of the city rarely
Based at the newly opened Park Hyatt Hotel, Vendôme in the opera quarter, the guests’ itinerary offered them a choice of activities taking them off the beaten track, to explore the more unusual aspects of French art and architecture. And to sample Parisian life behind the scenes.

This new perspective on the city reflects the innovative nature of Peugeot and their latest models competing in the UK car market.