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In a highly competitive
marketplace it isn't enough to have a great product. You need
a great agency to help you get the attention of the right people,
put across a consistent brand image, and use the facts to be
persuasive.
That's why I was delighted to have appointed a company called
The Square, the advertising agency whose work for CFM is now
recognised and remembered the world over. My belief was that
CFM should have ads that worked as hard as their engines, and
that's exactly what The Square delivered.
If you think your brand might benefit from a little more limelight,
I suggest you get in touch with them.
Gerard Laviec. Former President & CEO,
CFM International
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